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Analysis of the Chinese green bond market and factors influencing issuance interest rates
Huang, Yixiang ; Sivá, Soňa (advisor) ; Semerák, Vilém (referee)
Tato bakalářská práce se zabývá čínským trhem se zelenýmidluhopisy a faktory ovlivňujícími jejich emisní sazby, s důrazem na dopad pandemie Covid-19 na emisní sazby zelených dluhopisů v Číně. Práce využívá grafickou analýzu ke zkoumání čínského trhu se zelenýmidluhopisy a metodou vicenásobní lineární regrese analyzuje faktory ovlivňující emisní sazby. Nakonec zjišťuje, že pandemie Covid-19 skutečně má významný vliv a mění strukturu modelu ovlivňujících faktorů. Tato práce dospěla k hlavnímu závěru, že pandemie Covid-19 skutečně změnila strukturu faktorů ovlivňujících míru emise zelených dluhopisů Klíčová slova Čínský trh, Zelené dluhopisy, Covid-19 / Koronavirus, Emisní sazby, Vícenásobná lineární regrese, Ovlivňující faktory Název práce Analýza čínského trhu se zelený midluhopisy a faktorů ovlivňujících úrokové sazby při emisi
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Strategy of input of Centropen Company on Chinese market
Březinová, Petra ; Tripes, Stanislav (advisor) ; Dvořák, Jiří (referee)
The company Centropen should consider expansion into foreign markets due to domestic market saturation. Successful foreign market penetration is not possible without deep analysis of target country. The goal of this thesis is to formulate entry strategy based on 4C analysis that includes Competition, Country, Cost and Customers perspectives at the Chinese market. This analysis help answering two research questions. The first one is focused on entry requirements to the Chinese market, the second one is the identification of proper entry strategy to this market for Centropen. The analysis was done using public secondary data sources (databases of CzechTrade, Ministry of Foreign affairs Czech Rep., BusinessInfo, Sinovia or Sovereign) at first. Secondly, Chinese market experts (from CzechTrade and Mr. Hrdina from Zdas company) were interviewed. The results of analysis showed that the proper entry strategy seem to be an export with establishing a representative office in Shanghai. The product should be global with some specification for the Chinese market. The differentiation strategy based on quality production of blowing felt-tip pens can be the way for competitiveness.
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The use of online marketing in the Chinese market environment
Kotalová, Petra ; Olšanová, Květa (advisor) ; Glockner, Martin (referee)
The diploma thesis deals with the use of online marketing as a marketing strategy on the Chinese online consumer market. The aim is to find out what role online marketing plays in the life of Chinese consumers, how it influences the consumer's decision-making process and whether the Chinese market offers prerequisites for the development of online marketing. It is an analysis of the specifics of online marketing in the Chinese market environment together with the characteristics of Chinese digital consumers. Thanks to this analysis, it is possible to identify the opportunities that this relationship may bring to merchants on the Chinese B2C market. The analysis also offers the comparison of the behaviour of Chinese digital consumers and the Czech online consumer community, which enables Czech businesses to understand the specifics of the Chinese online market and eventually be able to adapt their strategy for this market. A questionnaire examining the specifics of the Czech online consumer community is a part of this thesis.
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The Chinese market - possibilities and risks of the engagement of foreign entities
Dressler, Daniel ; Bažantová, Ilona (advisor) ; Hraba, Zdeněk (referee)
The thesis provides an analysis of the possibilities for a foreign enterprise to enter the Chinese market. After the introduction of the Chinese economy and its basic characteristics, the thesis focuses on the analysis of different market entry forms. They are divided into export operations, contractual forms of entry in the form of licensing or franchising, and into the capital entry strategy. For each of these forms the legal regulation is discussed along with the useful tips for businesses. The advantages and potential risks are also highlighted. The final chapter of the thesis focuses on the intellectual property protection in China and its regulation. It affects all businesses, regardless the form they choose. The work is based on the current version of Chinese laws and on the latest commentaries on these regulations. It should serve to all foreign entrepreneurs who decide to start business activities in China and take advantage of the countless opportunities that this country has to offer.
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The opportunities arising for Czech companies from the 13th Five-Year Plan 2016-2020
Knýblová, Petra ; Vostrovská, Zdenka (advisor) ; Pala, Tomáš (referee)
The master thesis explores the opportunities arising for Czech companies from the 13th Five-Year Plan for the economic and social development of the Peoples Republic of China for the period of 2016-2020, and the impact of Czech-Chinese political relations onto their trading cooperation. The theoretical part of the thesis deals with the Chinese economy; it describes its economic history, recent development and current state. The following part focuses on the trading cooperation between the PCR and the Czech Republic and its evaluation. The introductory chapter of the analytical part provides a description of the main points of the 13th Five-Year Plan of the PCR. With regard to the main objective of the thesis, the practical part analyses specific opportunities for Czech companies in areas supported by the Chinese government in accordance with the five-year plan. The survey discovered that both the five-year plan and the political situation have a positive influence on Czech companies business activities in the PCR. This, however, does not apply to all companies equally; it is especially true for large companies while other factors play a decisive role in the case of smaller firms. The survey uses primarily qualitative research based on semi-structured interviews and semi-structured questionnaire. A SWOT analysis identifies the opportunities and threats associated with entering the Chinese market.
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Czech Small and Medium Enterprises Entering the Chinese Market
Bizoňová, Jana ; Stuchlíková, Zuzana (advisor) ; Vošta, Milan (referee)
This diploma thesis deals with Czech economic diplomacy as an instrument or rather tool of the foreign policy of the Czech Republic to promote its economic interests and goals in the People´s Republic of China. Specifically, it deals with the state pro-export policy and state support of small and medium enterprises (SMEs) in the process of entering Chinese market. The thesis is divided into three chapters. The first chapter explores the concept of economic diplomacy and the models of the governance of economic diplomacy in the world as well as in the Czech Republic. The second chapter focuses on the realization of the Czech economic diplomacy in China, analyzes the Czech-Chinese foreign trade and the development of political and diplomatic relations between the two countries. The third chapter is devoted to the SMEs and their penetration of the Chinese market. It explains the importance of the SMEs to the Czech economy and export and defines the phases of the penetration. In this chapter, the author examines how the state supports the SMEs entering the Chinese market and whether this support covers all phases of this complex process. Finally, the author explains why SMEs are not satisfied with the state support of export and outlines possible solutions.
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Foreign Direct Investment in China: Factors, Trends and Risks of Entering the Market
Holavová, Petra ; Stuchlíková, Zuzana (advisor) ; Erbenová, Monika (referee)
The main aim of this bachelor thesis is to analyse current trends of foreign direct investment flows to China and to explain Chinese strategy of FDI promotion for the upcoming years for the benefit of foreign investors, using an example of several selected areas with investment potential. For this purpose the main specifics of Chinese market are summerised which describe various conditions regarding entering the market, including evaluation of certain investment risks linked with it. Therefore the focus is intentionally on foreign direct investment to People's Republic of China, not on Chinese investments abroad.
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Brand communication in the Chinese market
Kubátová, Michaela ; Odehnalová, Jitka (advisor) ; Březinová, Anna (referee)
Brand communication in the Chinese market The main purpose of this thesis is to provide analysis of effective brand communication in the Chinese market and demonstrate it with practical examples. To achieve that, there are additional targets including brand definition, monitoring of communication tools and the newest ways of communication. Followed by definition of specifics of the Chinese market via culture and its influence on consumer behaviour. Many multinational firms which operate their businesses in China are not aware of differences in cultural background and regional differences. Therefore, it influences their profitability and brand perception. The thesis is divided into two main parts. The theoretical part describes brand, it's communication tools and influence of culture on brand perception. It also introduces storytelling and green marketing as useful tools in the Chinese market. The practical part focuses on China's final consumer in the B2C market and the environment they come from. It also involves regional specifics and the situation of the media market. It should serve as the basis for companies to know to whom they have to adjust their communication activities in order to be efficient and make their brands very well perceived in China.
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